Please go ahead ma'am.Thank you.
Zynga is a leading developer of the world's most popular social games that are played by millions of people around the world each day. In 2020, we also expect year-over-year user pay growth to more than offset the modest declines in advertising due to the recent pressure on advertising yields.Thank you. Our last question comes from Brian Fitzgerald at Wells Fargo.
Zynga Announces First Quarter 2020 Financial Results .
Want to see which stocks are moving?
As I've said in the past, that doesn't really give you an indication of when in the second half or how many games will turn up.
I just have two. Collectively, these will more than offset the strong improvement in operating performance year-over-year.
And then, just secondarily, when you think about the sheltering-in-place and the impact on the business, I am just curious, if there's any differences or comparing and contrasting you could do in terms of what title or genres are seeing impact or what regions are seeing impact.
In the prepared remarks, you guys talked a little bit about seeing some opportunity to invest or to increase investment in user acquisition here. Actual results may differ materially from the results predicted.
The Earnings Whisper Score gives the statistical odds for the stock ahead of earnings. The increase in marketing was primarily due to investments against our live services, in particular Merge Magic!, Words With Friends, Game of Thrones Slots Casino and Merge Dragons!.Hi, guys, thanks for taking the question.
and Game of Thrones Slots Casino, are doing well and were meaningful year-over-year contributors.Thank you, Mario.
The ultimate outcome for our net increase in deferred revenue in 2020 will be a function of the mix of live services bookings growth, as well as the timing and scale of bookings contributions from our new game launches in the second half of the year.Ladies and gentlemen, thank you for standing by, and welcome to the Zynga First Quarter 2020 Results Conference Call. [Operator Instructions] I would now like to hand the conference over to your speaker today, Rebecca Lau, Vice President of Investor Relations and Corporate Finance. To-date, more than one billion people have played our games across Web and mobile, including FarmVille, Zynga Poker, Words With Friends, Hit it Rich! So, you've seen some countries where engagement levels have held and in fact increased, and in some, there's has been a bit of a dip. And we want to understand how it engages with lots of different cohorts and how it scales over time. It's still, broadly speaking, 5%. The interesting dynamic now is, with a platform that's as ubiquitous as mobile and a free-to-play business model with highly accessible IP, if you're in a -- if the economy does have an extended downturn, free-to-play mobile games are going to be a pretty efficient way for a person to entertain themselves and to engage with family and friends when times are tough.