E.g. They never responded, but about a year later they started using it as their global marketing campaign. The press releases on this website are provided for historical reference purposes only.Berlin, Germany, September 2, 2009 - Sony Corporation (Sony) today announced "make.believe" (make dot believe), a new Group-wide brand message that unites Sony's communication initiatives across electronics, games, movies, music, mobile phones and network services. They simply put a dot in it, to make the phrase ‘Sony Make.Believe’, made a big deal about the DOT representing ‘Sony’ and somehow relating it to the internet… So it is VERY slightly different. Far from the best earbuds we’ve tested, they’re still among the best priced, given their not-so-cheap sound. The introduction of "make.believe" symbolizes Sony's spirit of creativity and innovation and marks the first time the Company has introduced a unified brand message encompassing both entertainment and electronics. I really was the person who came up with this tagline / slogan and sent it to Sony’s advertising department. This raises comfort and lowers snagging on clothes buttons and zippers.Sony DR EX12iP Make Believe headphones have a gold-plated 3.5mm male plug, along with light-weight, low mass Litz cable. This is where the single cord splits into two (left and right). SONY STOLE MY 'INTELLECTUAL PROPERTY'. But it IS difficult, and the chain of communication may be difficult for Sony to trace. Diversity. Easy to find thus.Hard to confuse LEFT and RIGHT speakers. So I decided that because I had nothing to lose, whenever there was anyone to listen, I would tell the story, in person or on the internet.I believe a community isn't the right place to discuss such things and we're also not able to help you in this matter.This community is about products adn how to use them but not a legal help platform.Therefore I would recommend that you get in touch with the legal department of Sony to clarify things.Thank you for your reply, Peter.I would love to agree with you, but I really have tried and tried to get a response from Sony.When you are stonewalled, sometimes you have to shout from ANY soapbox just to get some attention.But thank you for your advice anyway. "In addition to reigniting the innovative spirit of our employees and our products, 'make.believe' will differentiate us from countless competitors and inspire consumers around the world to embrace all that is Sony. So once they break, they’re done. Sony Introduces "make.believe" Unified brand message signifies Sony's spirit of creativity and ability to turn ideas into reality The introduction of "make.believe" symbolizes Sony's spirit of creativity and innovation and marks the first time the Company has introduced a unified brand message encompassing both entertainment and electronics.