Simplicity First, which had been a MINDBODY partner for several years, specializes in software development, quality assurance and project management.
The Bowtie team has distinguished themselves with cutting edge technology and rapid innovation and will be retained in the acquisition. MINDBODY, Inc., the leading technology platform for the wellness services industry, today announced that it has entered into a definitive agreement to acquire Booker Software, a leading cloud-based business management platform for salons and spas, and the provider of Frederick, a fast-growing, automated marketing software for wellness businesses. Morgan Stanley acted as the financial advisor to Vista and Kirkland & Ellis LLP served as legal advisor to Vista..The acquisition begins the next phase of growth for Mindbody by combining its product and industry leadership with Vista’s unique investment and operating model for SaaS companies. MINDBODY, today announced that it has completed the acquisition of Booker Software, a leading cloud-based business management platform for salons and spas, and the provider of Frederick, a fast-growing, automated marketing software for wellness businesses. MindBody will acquire Booker Software for approximately $150 million in cash within the second quarter of 2018. MINDBODY Acquires Bowtie.ai Acquisition adds powerful artificial intelligence and machine learning capabilities to leading wellness platform San Luis Obispo, Calif - May 7, 2019 - MINDBODY , the leading technology platform for the wellness industry, today announced the acquisition of Bowtie.ai (Bowtie), an automated AI-driven virtual receptionist solution for appointment-based businesses. The acquisition begins the next phase of growth for MINDBODY by combining its product and industry leadership with Vista’s unique investment and operating model for SaaS companies. And we have much more planned for the future.'
... MINDBODY plans to open a new office in Pune later this year that will reflect the company's culture and core values.
/ -- MINDBODY, the leading technology platform for the wellness industry, today announced the acquisition of Simplicity First, a software consulting firm based in Pune, Maharashtra, India. 'The acquisition makes sense on a lot of different levels, but the defining thread from the beginning was to bring our AI technology to small and medium sized businesses, the very same market that has made MINDBODY the dominant software solution in the wellness space,' said Ron Fisher, Bowtie CEO and co-founder.
“Seventeen years ago, we set out on a journey to leverage technology to improve the health and wellness of the world. “We are pleased to complete the acquisition of Booker and excited to welcome the Booker team to the Mindbody family,” said Rick Stollmeyer, Mindbody CEO and co-founder. MINDBODY Acquires Software Consulting Firm Simplicity First Global wellness tech company expands footprint in India. By Allison Collins on March 12, 2018
MINDBODY Acquires Bowtie.ai 1 year ago Staff SAN LUIS OBISPO, Calif. , May 7, 2019 /PRNewswire/ — MINDBODY , the leading technology platform for the wellness industry, today announced the acquisition of Bowtie.ai (Bowtie) , an automated AI-driven virtual receptionist solution for appointment-based businesses.
MindBody Platform Acquires FitMetrix Software System
Share this article. 'Bringing Bowtie into the fold fast tracks our delivery of an intelligent, unified messaging experience across all of our platforms,' said Rick Stollmeyer, MINDBODY CEO and co-founder. “By joining forces, Mindbody and Booker will be able to expand the capabilities of our products to deliver more value to our customers, engage with more consumers in our marketplace and expand our leadership in wellness and beauty.”The acquisition of Booker adds approximately 10,000 salons and spas to the Mindbody marketplace, combining Mindbody’s leadership in boutique fitness studios and its vast consumer network with Booker’s leadership in high-value salons and spas.Originally announced on March 12, 2018, Mindbody acquired Booker Software for approximately $150 million and the assumption of unvested option awards.