I also prefer the vector milk glasses much more than the realistic approach of the old logo.When choosing between competing products and services, please consider our advertisers, who help support Brand New. On the new one, the “RY” ligature and the “K” stand out oddly from the rest of the letters as the only ones with curvy, swash-y elements but, at the same time, those are the details that make the DAIRY MILK type interesting. If I had to choose, I would go with the new one because it provides a better contrast with the main logo, whereas before the two elements were maybe a little too in synch. It also heralded the use of a new 'glass and a half' logo, no longer a line drawing but a real-life realistic image, now pouring milk into a chunk of Dairy Milk rather than the white background.The new-look design sees a return of the gold Cadbury logo for the first time since 2003, when it was largely replaced with a white version as well as a return to a 2D white Dairy Milk logo, for the first time since around 1990 and on early versions of this design, the words 'Milk Chocolate' returned for the first time since 1980. This new version sees a return to a completely flat, clean, purple background for the first time since around 1999 and the last remnants of the old 2003-2010 Cadbury 'swirl' (still lightly evident on the 2010-2013 logo above) disappear for good.The new millennium brought about a very new look for Dairy Milk with a brighter purple, early uses of the 'liquid' 3D like background and the slightly curved Dairy Milk font. Cadbury Dairy Milk 2003–2010 2003 saw a new look for Cadbury as a whole with a slightly refreshed Dairy Milk logo and a newly altered Cadbury logo, featuring a swirling purple oval, and a new white, bevelled, slightly squashed typeface, with the 's' removed. Cadbury Dairy Milk replaces its logo with the words ‘Thank You’ To celebrate the linguistic diversity across India, the Cadbury Dairy Milk ‘Thank You’ bars will be launched in eight different languages. A slightly refreshed 'glass and a half' image was introduced, now pouring in the Dairy Milk logo, rather than a chunk of chocolate, harking back to the late 80 and 1993 when it poured into the white backdrop.1952 saw the introduction of the famous Cadbury's signature and a slightly refreshed packaging design.2003 saw a new look for Cadbury as a whole with a slightly refreshed Dairy Milk logo and a newly altered Cadbury logo, featuring a swirling purple oval, and a new white, bevelled, slightly squashed typeface, with the 's' removed.The new look, along with new Cadbury wordmark, debuted in Australia in April, it will be followed in Malaysia and South Africa later in the year, and eventually in the United Kingdom and Ireland in early 2021. I think both are fine interpretations. The iconic Glass and a Half logo has also been redesigned so that it links directly with the chocolate chunk, further emphasizing the quality of the ingredients and the classic creamy taste of Cadbury Dairy Milk that the nation loves.
I’m not particularly passionate of either, either negatively or positively. Perhaps swayed by the tight video above, I do think that this is a great evolution that keeps what’s known and recognized about the brand — purple + signature logo — while dipping into its archives to unearth some treasures that have been very nicely modernized and add a more premium but still accessible aesthetic to the comforting appeal of mainstream milk chocolate.Both old and new Dairy Milk logos are fine in their own right. 2010–2013