One of the latest brands to take action is Mrs. Butterworth’s which follows in the footsteps of Quaker Oats and Uncle Ben’s. The founders, Sam Battistone Sr. and Newell Bohnett, said the restaurant’s name was based on the first letters of their names. Make Offer - Mrs. Butterworth's 11" Syrup Brown Glass Bottle w/Metal Cap & 4" figural bottle Vtg 1974 Mrs. Butterworth's 10" (24 oz) Amber Glass Syrup Bottle w/metal lid $14.99 4d 8h Mrs. Butterworth’s Buttermilk Breakfast for 1 is a traditional pancake that’s ready in about a minute from your microwave. Aunt Jemima, which has origins based on a racial stereotype, will … Her name is Mrs. Butterworth’s first name was revealed during a contest ‘Guess The Name’ back in 2009.At the time, Andy Reichgut, vice president of marketing at Pinnacle Foods, explained that people questioned the brand’s identity following TV commercials which is why they decided to reveal Mrs. Butterworth’s real name.On Wednesday, June 17th, Conagra Brands issued a statement to address their decision to rebrand Mrs. Butterworth. Although Mrs. Butterworth's packaging "is intended to evoke the images of a loving grandmother," Conagra, in a statement, acknowledged that their packaging "may be interpreted in a way that is wholly inconsistent with our values. In 2007, Uncle Ben, whose face has appeared on the box of rice since the 1940s, was promoted from a servant to chairman of the board.But Kevin Thomas, a professor of multicultural branding in the Race, Ethnic and Indigenous Studies Program at Marquette University, said he hoped the current push for change would finally lead to a substantial overhaul in the marketing world.“I’m hoping this is a reckoning and we’re going to start seeing something that becomes pervasive,” Thomas said.Quite a few, according to marketing observers.The image on a box of Cream of Wheat, a beaming black man in a white chef’s uniform, has not been altered much since its debut in the late 19th century.The character was named “Rastus,” a pejorative term for black men, and he was depicted as a barely literate cook who did not know what vitamins were. Just mix with water or milk for a … The syrup was introduced in 1961. Here’s what we found.According to several reports, Mrs. Butterworth is based on actress Thelma “Butterfly” McQueen who reportedly modeled for the brand. But the name was long reviled as racist, and in many towns the restaurant rebranded itself as “The Jolly Tiger” under local pressure.Last week, the last Sambo’s in the United States, located in Santa Barbara, California, where the chain started, decided to finally change the name. It’s made with simple ingredients, including whole grains and eggs, for a healthy and nutritious start to the day. We stand in solidarity with our Black and Brown communities and we can see that our packaging may be interpreted in a way that is wholly inconsistent with our values.”The statement continued: “We understand that our actions help play an important role in eliminating racial bias and as a result, we have begun a complete brand and packaging review on Mrs. Butterworth’s.” “The Mrs. Butterworth’s brand, including its syrup packaging, is intended to evoke the images of a loving grandmother,” a Conagra rep told The Post in a statement. “So while she’s been personified as an elderly white woman, mainly through vocal affect, her physique and style of dress bear a striking resemblance to that of the mammy.”In its statement, ConAgra Brands said Mrs. Butterworth was “intended to evoke the images of a loving grandmother.” But the company said it wanted to stand in solidarity with “our black and brown communities, and we can see that our packaging may be interpreted in a way that is wholly inconsistent with our values.”The images of placid, smiling African Americans on commercial products were often created during times of racial upheaval, Thomas said.Characters like Aunt Jemima, who was first depicted as a mammy, followed Reconstruction, when white people were scared of what it meant to live alongside newly freed slaves, he said.“There was a lot of angst around that.