This again is supported by the case law which has held that use of another party’s trademark in the text of a Google Adwords ad amounts to trademark infringement. Buying a competitor’s trademark as a keyword can lead to confusion among consumers and thus could expose you to a trademark infringement claim. How to use & claim Trademark brands with Google AdWords. 0 0 . So, for example, anybody can pay Google to make their own ads appear when someone searches trademarks such as Microsoft, Apple and Amazon.We serve the following localities: Los Angeles County, Long Beach, Los Angeles, Pasadena, Santa Monica, Beverly Hills, Burbank, Glendale, Malibu, Manhattan Beach, North Hollywood, Pacific Palisades, Redondo Beach, Whittier, Orange County, Laguna Niguel, Lake Forest, Anaheim, Costa Mesa, Huntington Beach, Irvine, Mission Viejo, Newport Beach, Santa Ana, San Diego County, Carlsbad, Encinitas, La Jolla, Oceanside, and San Diego.Naturally, this situation can cause harm in the following ways, among others:Where you should draw the line is for ads in which a trademark appears in the text of the ad. So, for example, Walmart may be able to place ads anytime someone searches for “Target”. However, the Supreme Court rejected this petition without comment. UK retailer Argos Ltd has lost its claim for trademark infringement and passing off (in the High Court of England and Wales) ... Argos Systems participated in Google’s AdSense advertising program and Argos UK’s ads were among those that appeared on Argos Systems’ website. In that time, we’ve answered countless questions about AdWords trademark policies and brand bidding. However, if those same ads read: “Target Products Sold here” that would be an actionable infringement. If the use of the trademark is unauthorized and is leading to confusion among consumers, we suggest that you have us send a cease and desist letter. Our work complies with search engine standards for reliable, long term results.If you have any questions or would like to know more about Trademarks and Google’s policies, leave a question below.If your ad was disapproved for using a registered Trademark, you can still have the ad approved but it will take a little bit longer.Most of the time your ads are disapproved due to one of these reasons:Sign up to our newsletter for a monthly summary of SEO tips, news and updates. Sept. 23, 2014) (denying motion to dismiss trademark owner’s infringement claim), they may have more difficulty substantiating those claims on the merits. After you electronically sign and submit it, we will send you a confirmation email. Ortlieb brought a claim against Amazon alleging that the display of third-party products in the search result list for their trademark constituted trademark infringement. Google AdWords trademark policies can be confusing – especially if you don’t have prior experience with intellectual property or trademark law. Google trademark infringement, or the right for the company's name to be protected from use by others, was challenged in a recent lawsuit on the grounds that "google" is now a generic term for internet searching. While trademark owners may state a cognizable claim for trademark infringement over keyword ads and survive a motion to dismiss, see, e.g., Romeo & Juliette Laser Hair Removal, Inc. v. Assara I LLC, 2014 WL 4723299, at *3 (S.D.N.Y. Microsoft intellectual property policies prohibit trademark infringement by advertisers. By Jason October 8, 2017 Search Engine Marketing No Comments. If you are using AdWords to promote or sell branded products you may find that your ads will be disapproved due to copyright. We have been helping big brands, agencies, and networks protect their trademarked terms in paid search for the last 10 years. Google has announced an update to its AdWords trademark policy that streamlines the rules on using third-party trademark keywords in campaigns.