Currently, I lead ICF's Innovation Function, where I support ICF’s 7,000 employees and clients with design thinking and customer-centered collaboration. Shares. Boeing is the worldwide leader in an especially high-stakes industry where mistakes are compounded – both in the air and on the ground. The plane was grounded and has yet to return to the skies. So let’s analyze Boeing’s response to these tragic events, because they represent the gold standard of crisis communications in the public relations world. PR lessons from Boeing’s poor handling of the 737 MAX crisis. Founder & …
Boeing and the 737 Max crisis. I bring my passion for teaching into the classroom at Boston College and Boston University, where I teach MBA courses on pricing strategy and customer analytics.I have degrees from Penn and Yale.
And they have a media room where they post their press releases. A lot.We looked at conversations on social media about Boeing over the last five years, and conversation volume alone tells a dramatic story: Boeing has never been talked about more on social media, and they’ve got a long-term rebuilding project ahead of them. The autopilot system that engaged during takeoff was susceptible to error—and pilots were furious that they hadn’t been warned.
While COVID-19 is adding unprecedented pressure to our business, we remain confident in our long term future. Boeing has two Twitter accounts that are linked together: @TheBoeingCompany and @BoeingAirplanes.
For many years, I headed the aviation practice at ICF, including over 75 experts in finance and strategy for aircraft, airlines and airports. With its 20 th century prosperity, it is not surprising that Boeing would turn to 20 th century public relations in a time of crisis.
Boeing scrambles to repair damage done to the brand, salvage its reputation, and minimize future fallout from its biggest public relations crisis of the social media era. After two tragic crashes and hundreds of lost lives, the truth came out that Boeing hadn’t alerted operators about all the new features on its latest popular airplane. With little word from Boeing on the incident, the public has been forced to turn to news outlets for answers. After two crashes of their Boeing 737 Max model, Twitter users are not only taking notice – they’re talking about it. Boeing was a perfect example of how not do to PR .
Boeing scrambles to repair damage done to the brand, salvage its reputation, and minimize future fallout from its biggest public relations crisis of the social media era.
Boeing technology, products and tailored services include commercial and military aircraft, satellites, defense systems, launch systems, advanced information and communication systems, and performance-based logistics and training. I relish the complexity this business poses and enjoy tackling problems that reach acrossI have been untangling knots in the aviation business for over 20 years. A lot.