E.g. Have fun!Brush up your digital skills to grow your business, your career, or just your confidence. While there are no specific guidelines, you should always be working toward improving CTR. This implies it’s presumably best to finish all the exercises inside a month or two or you may have overlooked a few components and need to change them.Which type of data relates to a metric that can berepresented with a number?When looking to attract a local audience, why it isimportant to optimise your website and content for mobile users?Which of the following is true when purchasing ad placementson an advertising network?Which of the following statements is true when it comes torunning email campaigns for a business?Which of the following is a sign that customers are havingtrouble using a particular device to make purchases?When it comes to search ads, which of the following coulddictate how an ad will perform against a competitor?Which of the following is a benefit of registering yourbusiness in online local listings?To an owner or administrator, what is a functional benefitof having an online store?Analytics can give you immediate valuable information aboutwhich type of customers?Which of the following factors should you consider whenoptimising your website for search engines?Fill in the blank: As a small business, creating videos toshowcase your business or product requires only ______.Which term best describes the business activity that occurswhen website visitors buy products or services from you online?Fill in the blank: Spending money on search advertisinginfluences how your website appears in ___________.Before starting to promote products to other countriesonline, what could you use to gauge demand for your product in that specific market?What can social media analytics tools help you measure whenassessing campaign results?Which of the following is an example of the type of datathat advertising networks automatically collect and share with businesses?Which of the following factors help search engines determineif your business is local?Which of the following is primarily meant to target newcustomers online?What should you consider when developing your websitecontent?Fill in the blank: A __________ is a shortcut to other pageson your site or elsewhere on the web.If you own a film blog, which type of customer can youexpect to reach with display advertising? E.g. E.g. After watching video tutorials from everyday experts who've been in your shoes, you'll build the digital marketing skills to promote yourself and your business online. Popular Internet search engines include Google, Bing, Yahoo, DuckDuckGo, Baidu, Yandex and more. “When people use the search term ‘hairdresser’ they might be looking for tips on how to do it themselves or a service to do it for them.”An image used to represent a person, business or organisation on social media.E.g. “With a lot of work, I’m hoping to get my website to the #1 ranking on search engines for my relevant keywords and audience.”No matter what your skill level is or what you’d like to achieve, Google Digital Garage will help you build your digital marketing skills. “After I searched for ‘buy high gloss paint in bulk’ I noticed that the SERP had both natural listings and paid listings.”The action you want visitors to perform. With this file, you can do it very quickly, as all Q&A are listed in the same order.In contrary to quizzes, during the Final Exam questions are always in random order. Learn how to set up online advertising campaigns, … “The higher my website ranks in a search engine’s natural listings, the more website traffic I’ll get.”The process of attracting visitors—often referred to as traffic to websites, mobile apps and other digital assets. The full course covers all the fundamental zones foradvancing a business online from the very nuts and bolts of getting on theInternet, Social life, Website streamlining, Internet Marketing, Analytics inaddition to publicizing alternatives, for example, video, Pay Per Click andshow organize promoting.23 topics are their that altogether includinguseful subjects such as ‘Your online presence’, ‘Make search work for you’,‘Get noticed locally’. The formula for cost-per-click may vary slightly across search engines, but generally works like this: (Ad Rank to Beat ÷ Your Relevance Score) + £0.01. “We chose an ad network for our display campaigns, so we could get our ads out to a wide range of websites quickly.”A community of individuals creating and sharing content.E.g. E.g. Start the course ... What is digital wellbeing. Choose certain topics or complete the whole online course for a Google and IAB Europe certification. Accordion aria label closed. “The search term ‘pet photographer Cardiff’ is performing well for me every month.”Software that can be used to automatically manage a search campaign, often to pre-set rules.A programme designed to run on smartphones, tablets and other mobile devices. Also often used as the title of your page in a search engine results page. Ashish Vij is a Senior Specialist on Google Analytics 360 at Google. If you’re keen to come and learn, we’re keen to meet you!Add to My Learning Plan to keep all your courses in one place and track your progress anytime.Keep track of your progress via the "My Learning Plan" page.Explore ways to form healthier relationships with technology, and become more aware of the time you spend online.Learn how to develop and maintain healthy tech habits.Technology plays a big part in most people’s lives these days, but how do you make sure it actually improves your life rather than distracts from it?