Its products include mobile phones, wireless data, information communication, and others. SK Telecom Co. Ltd. published this content on 27 July 2020 and is solely responsible for the information contained therein. SK Telecom is South Korea's largest wireless carrier: it leads the local market with 50.5 percent share as of 2008. 'I hope that Changdeok ARirang will serve as a valuable opportunity for people around the world to enjoy Korea's beautiful cultural heritage. To recreate Changdeokgung Palace in AR, SK Telecom worked closely with Google and Nexus Studios, an animation and interactive studio based in the UK, and Seerslab, an augmented and virtual reality corporation in Korea. Based on the Double Bottom Line Management, which pursues both economic value and social value, SK As of October 2006, the company was providing EV-DO wireless internet services in five major cities including Hanoi and Ho Chi Minh City. To this end, SK Telecom installed a total of 12 units of 5G base stations within Changdeokgung palace and built the service in the 5G edge cloud deployed at its Central Office in Seongsu-dong, Seoul. Haechi, a virtual guide, will escort visitors throughout the palace, providing detailed information on 12 different tourist spots within the palace as well as interesting historical stories.To make the visit more interactive and memorable, Changdeok ARirang offers diverse AR experiences to visitors, allowing them to watch a royal court dance performance, play Korean traditional games in AR and take AR pictures. Those who do not have a 5G smartphone can experience the service by borrowing a 5G smartphone for free at Changdeokgung Palace from July 28 to December 31.With Google's Cloud Anchor, which is used to enable digital information overlaid on top of the real work to be experienced by multiple users at any time, virtual Haechi can provide visitors with seamless guidance and immersive AR experiences throughout the tour. '5G Android smartphone users can download the Changdeok ARirang app from Google Play and One Store. In the year that 5G finally made its commercial debut, Korean operator SK Telecom’s fast start helped it … For instance, upon reaching the entrance of Secret Garden, a restricted area, visitors will see an AR portal from which visitors can be transported to the beautiful Secret Garden. 'SK Telecom (NYSE:SKM) today announced that it, together with the Cultural Heritage Administration and Google, launched 'Changdeok ARirang,' an augmented reality (AR) service based on 5G edge cloud to provide an immersive experience for visitors of Changdeokgung Palace*. In the wheelchair mode, Haechi safely guides visitors through a special course that is accessible by wheelchairs. They built the AR experience based on Google Cloud, ARCore, Google's AR platform, and other latest AR technologies including Lighting Estimation and Cloud Anchor.Changdeok ARirang is designed to deliver a true 5G-based AR experience to users by realizing ultra-low latency data communication. The service, which is currently available in English and Korean, is expected to deliver a unique cultural experience to people at a time when traveling is not really an option due to the COVID-19 pandemic.SK Telecom, the Cultural Heritage Administration and Google expects to increase people's accessibility to cultural heritage by offering contents realized through ICT. Travel Sites … The company is also forging strategic alliances with other global carriers and IT businesses.SK Telecom also provides online multiplatform entertainment, business and financial services: