But I have a theory that many companies measure only those things where the data will produce an answer that they want to hear. So I split it over six chapters. Telephone. How would you define that?Peter Ramsey: Yeah. Every episode shows you how to improve your business with advice based on science or data.Peter Ramsey: Yeah, so I’ve been running, as I say, like a consultancy for a couple of years. They’ll pick servers that will perform the best.And that’s kind of what happens, especially in the UK, you have a few kind of big names for reviews that do some of the things, and yeah, I don’t know what the solution is.
But I think the results of that have been called into question. I’ve used them in the past, I know people who’ve used them. And then the most interesting metrics that I published were things like how quick was the app in terms of an infrastructure layer, how quickly did they load? One of the issues with reviews are that people psychologically are looking for negative reviews, firstly, right? So TripAdvisor is the platform where you can book and have reviews, but initially they were just reviews and you would be booking somewhere else and that would be your credible source. So I use the example of a call for UX all the time, but actually, if you have a get in like a lower, actually even a high end car like an Audi or BMW, the screen on that is low resolution. They’re probably pretty technical, they probably understand how to do the certain things because they get asked the same questions, which is like sign up to my website. And also they’ve been given an avenue, if they have a problem, the way to get it solved is to call this person and say, hey, I got this survey, but my turn signal isn’t working. While still in college he founded Movem, the software platform that dramatically simplified the process of reference checking for housing rentals. Roger Dooley: But at the same time, to me, a company that does anything is better than one that does nothing. Fees, taxes, all those things that are part of a transaction that aren’t absolutely necessary to complete the transaction and research shows and data shows over the years that when you have those extra costs added on to things, they decrease that activity. So what I did is I opened a TransferWise US account and then had a proper account there.
020-7955-6162. What did you measure to compare the various entities?Peter Ramsey: I don’t think they make banks look good but there’s a few. Listen in to learn the benefits of using a site search on your website, why companies rely too much on data, and more.The third one is political. Some other brands, Home Depot did pretty well with that, with offering smart suggestions. So they are only showing that survey to people who have already passed a certain criteria because if they do well, they get a raise, they get a promotion. If that’s what it is, that’s what I buy, right? So it’s like, why would anybody send money abroad using these banks when it costs you 30 pounds to send a hundred pounds? Brand A is not that much better or worse than brand B, but I’m sure there are others where you said, wow, this really makes a difference and this bank is going to get more customers or lose more customers because of this feature or the way it operates.Thank you for tuning into this episode of Brainfluence. So on the automated like press one for, they listen to that do they, and then…?Roger Dooley: Right, makes huge sense. But by and large, they do a great job.Roger Dooley: Great. Asking a developer, how quick is our website that you’ve designed. They didn’t ask how was this overall experience? That’s kind of TripAdvisor’s job.Roger Dooley: Mm-hmm (affirmative). How do you measure that? And if they ask the person at the next desk to test it, it’s obvious to them too. It’s got all of your savings in it. Peter is an entrepreneur and user experience expert. Like when do they measure that the app is loaded? We have found 142 people in the UK with the name Peter Ramsey. How would you compare those two things or is there a big difference? Now I’ve been doing those as isolated case studies, which I think pretty good, but I wanted to find a way to do something bigger. Built for Mars is I basically had to come up with a brand for it to get it published and stuff online. But now other sites are getting there. The Ramsey Timber Group is a dynamic and innovative manufacturer of timber components for the bedding and furniture industries. And you’re not talking to, Disney plus could get away with that and you’d go, oh, maybe I’ll wait until tomorrow, but a bank can’t. So for me, the idea of comparing these banks and saying, look, the bank should be the best experiences you can buy that these are billion dollar companies, these are really experienced companies. So it’s better than nothing though, for sure.Roger Dooley: Right, exactly.Peter Ramsey: Yeah, exactly.Roger Dooley: Mm-hmm (affirmative).Peter Ramsey: Yeah. It’s been a lot of fun to actually connect for the first time, at least seeing each other, if not in person. Peter Ramsay studied Law at University College London and the University of Westminster, and Economics at the University of Nottingham. But searchability of reviews.