Apple has high-quality products and is offering these products at high prices, these high processes make Apple earn a lot of profits and revenues. Apple Inc. has strategically made it’s headquartered in California, Cupertino, the part of the infamous valley, which is known for the high technology based companies, moreover, they gave the skilled resource output.
The marketing mix strategy necessitates the need for development of effective product, pricing and promotion strategies for the product so that it can be able to create an impact on the target consumers and ultimately, a better overall success for the product can be achieved. Apple devices have many applications that are specially designed after keeping the customers in the mind. From the Sony point of view, they also provide goods and services with the help of retailing, personal stores, franchises etc. The products are at the top because a company is continuing towards growth and enhancing the customers’ life by expanding their product line.
2012. This will minimize the effect of organization on an environment and will help a company to have a strong image and good reputation. As for instance, the company has promoted its iPhone 4S through its own website by including detailed features offered in its iPhone 4S. << /Length 5 0 R /Filter /FlateDecode >> [10]www.businessinsider.in/Apple-Just-Reported-A-Record-Quarter-But-Analysts-Only-Wanted-To-Talk-About-The-US-Dollar-Heres-Why/articleshow/46044551.cms
There are many companies, wants to grow in the market, the lack of technology can make this thinking difficult, Apple Company can face threat regarding the changing environment of any country and may not get the desired results.Apple Inc. is the most famous and important brand when it comes to technology, Apple is focused on the characteristics of innovation and it is most important for Apple to satisfy its customers so the Apple does not follow the niche target market, they are focused on the age, gender race, geography etc. 4 0 obj The social environment is not same around the world, as in U.S friends and family convince each other too but the new iPhone, in other countries social environment may not prefer this, so it could also be a threat for the company. iPhone 4S is Apple Inc’s mobile devise that is targeted at higher end and middle end consumer groups. Apple has proved that they have targeted the audience very efficiently as they know their target audience and consumers get satisfaction after using the product. Need Apple Case Study Help? Apple uses the rigorous employee training, in which they are trained that how to deal with the customer, it is called as secret manual explaining. There are various sizes and capacity in which iPhone 4S is available in the market including 16 GB, 32 GB and 64 GB. Apple Case Study 1250 Words | 5 Pages. Businesses like Apple with the help of technology are bringing in change, technological advancement and innovation in their products in the market. Lowering the price of products makes competitors attract more customers that are price sensitive. Health and fitness are growing as the people are more concerned about the health, so wearable items can be proved as the profitable opportunity for the Apple. There are two areas of the company, which is related to the external environment of the company, there are opportunities for the company dues to these areas example culture/social environment. Other products of Apple like Mac Book, which is a mobile computer, also helped Apple in achieving competitive advantage from Dell, HP, and Lenovo etc. }u�Z����7�<7����sE�֛��8��p��'�IuL��^�Y�d��jo%��\>(�.�覜��^��J�bӭz�U� �����ܒ�"�sX�B?Y4��b��[\��-��ۭNM����H������*I�������������j�,r,s�fW"�3�c�lV�W2�#�d�'�YH���+�b5���+R��V��$� ed�d_�hx�ta�r宸�vK������Ǣ��zB�� >> /Font << /TT1 8 0 R >> /XObject << /Im1 9 0 R >> >> Apple should open new stores in other countries of the world. Apple Case Study(Research): Data Analysis Of Apple Sales. Get Apple SWOT & PESTLE Analysis report by our top experts and secure A+ grade. Example the price of iPhone starts from $99 to $699, the price of iPod is from $49 to $299, a price of the watch is from $349 to 12,000, the price of facebook starts from $999 to $2999 etc (Huimin & Hernandez, 2011).Apple is the emphasis on the R&D as it is the marketing communication strategy; the Apple is focused on creating the brand loyalty so the customer gets satisfaction. Competitors of Apple are also trying to attract more customers with the help of attractive sale promotions and with the help of discounts. With respect of iPhone 4S, the target audience of the company includes mid tier consumers, as the company aims at targeting a large volume of customers instead of few higher end consumers. These firms are competing with Apple with the help of marketing mix that is they are trying to bring in innovation in their products and services and trying to lower their price by providing quality products and trying to capture more customers with the help of product distribution and placement. As for instance, the prices of Apple iPhone 4S having capacity of 16 GB is US $199, for 32 GB is US $299 and for 64 GB it is US $399 (Apple Inc, 2012). Valdes, Ralph. Apple Inc. Case Study Isabella Verrilli MGMT 340 . This strategy will also lower risk of growing markets.